Why Hire A Squarespace Specialist To Design Your New Website?

Posted by pb+j on Jul 2, 2018 11:23:00 AM


Squarespace Specialist

Let us count the ways! Or, rather, let us count the reasons an entrepreneur/small business owner should work with a Squarespace specialist who really knows their stuff on a new website. Because you’ve got 99 problems, but with a Squarespace specialist, building a beautiful new website won’t be one.


Reason 1: You know you deserve a beautiful website, but don’t want to pay a literal arm and a leg for it.

A good website designer will understand minimalist & modern design techniques, and will be able to make a beautiful website that will impress your visitors and give your business validity. Their speed and knowledge mean they can do it in a reasonable amount of time, so you only pay a reasonable amount.


Reason 2: You don’t know how to make a Squarespace site.

That’s cool! For all its user friendliness, Squarespace does have certain levels of awesome that only a designer can unlock. They’ll also have an extremely in-depth knowledge of the tools available for small businesses, saving you hours of research and tinkering. Plus, working with a bonafide, certified Squarespace specialist means working with a trustworthy vendor who has passed all the platform’s checks and balances. You know your site is in safe hands.


Reason 3: If you do work with a specialist, you don’t want to rely on them forever to update your site.

That’s fair, and designers don’t take the fact you never want to speak to them again personally. A good Squarespace specialist will teach you (and your team) how to effectively use your website to help you grow your business online without their help. Just like a mama bird teaching her baby birds to fly. But with less worms.

 

Reason 4: You don’t understand why your site won’t show up on Google.

You’ve invested in a site, so why isn’t that investment paying off?! Fighting the big, bad Google can be exhausting and mega-frustrating. But, even Google has a weakness, and that’s a Squarespace site with optimized SEO integration. A Squarespace specialist will understand how to properly set up SEO on a blog (or other pages) of your website in order to drive more organic traffic from Google searches. Sorry not sorry, Google. See you on the first page, buddy!

 

Ready to talk to someone about your new squarespace website?

 

Reason 5: People aren’t buying/calling/booking from your site.

A Squarespace specialist will know how to use Google Analytics and other tools to build the best page layout and optimization of your website. They’ll also have a good working knowledge of UX principles, making it easy and productive for your visitors to use. They’ll know how to create a site that works for you, whether you want to sell more, make more connections, or generate more leads.


Reason 6: You don’t know how to market yourself/your business with digital tools.

A good website designer will understand how to use a website as a marketing tool that will bring in more leads through email address submissions and contact form submissions. They’ll use their digital marketing knowledge to make suggestions and provide solutions drawing from a wealth of digital marketing tools: Google AdWords, Facebook Ads platform, social media, and SEO. They’ll know which are the best platforms for your business and your timelines, helping you build a holistic digital marketing plan that’s attainable and do-able, wherever your business is at. It’s a win-win-win, when you think about it.

 

Ready to talk to a Squarespace specialist? Set up a time with Matt and get your website started!

Ready to chat? Book a call with Matt!