Does your word choice matter? Ask a Rose.

Posted by Christine Sheppard on Jan 8, 2016 3:58:32 PM


How much does copy matter to your brand, or message? Shakespeare wrote that a "rose by another name would smell as sweet"–but who is he to say?

Let's play a game (or if you're at work, consider this an "exercise"). Our content lead is going to re-write a Backstreet Boy song with brand new lyrics. Technically, these words mean the exact same thing as the original. See for yourself–does this rose smell as sweet?

 

“I Demand It To Be In This Such Technique”

by The Backstreet Boys

VERSE:

You are my fire/ Thou art mine heat source

The one desire/ A singular yearning

Believe when I say/ Implicitly trust the words that I vocalize

I want it that way/ I demand it to be in this such technique

 

But we are two worlds apart/ However, we are more than one cosmos separated

Can't reach to your heart/ Incapable of grasping your blood pumping organ

When you say/ At the time you utter

That I want it that way/ I demand it to be in this such technique

 

CHORUS:

Tell me why/ Give me a reasonable explanation

Ain't nothin' but a heartache/ A slang negative followed by a coronary thrombosis

Tell me why/ Give me a reasonable explanation

Ain't nothin' but a mistake/ A slang negative followed by an erroneous decision

Tell me why/ Give me a reasonable explanation

I never wanna hear you say/ At no time will I desire to heed you express

I want it that way/ I demand it to be in this such technique

 

Think about this exercise/activity/game/drill/training/application the next time you're considering the impact that well-written copy can have on your brand's website and marketing content. 


 

I want my brand to smell like a rose...

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