Honestly, we could have just written, ‘BECAUSE IT IS 2017 DUH,’ called it a day and eaten a sandwich, and this article would still be accurate. Unhelpful and borderline rude, but accurate. According to our computing kings and queens at Google, 96% of consumers have encountered a site that wasn’t optimized for mobile. That’s roughly 96% too many. Long story short (and blunt): if your website isn’t optimized for mobile, you’re shooting yourself in the digital foot.
1. You’re losing customers
Sweeping oversimplification: as a business, your main goal is to get and keep customers. I ran this hot take past Randi and she has an MBA, so it’s for sure groundbreaking and correct. But the numbers are in, and just like a museum where the exhibits come to life at night, you can’t ignore what’s happening right under your nose:
- 61% of users said if they didn't find what they were looking for right away on a mobile site, they'd quickly move on to another site. BAM.
- 79% of people who don't like what they find on one site will go back and search for another site. BOOM.
- 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly. BYE BYE BYE.
2. It’s never been easier
The big platforms quickly got hip to this mobile frenzy, and have made it silly easy to optimize your site for mobile. Squarespace has the handy ‘Device View,’ which lets you see how your site will appear across various mobile devices. Plus, it offers mobile-optimized templates that automatically adjust depending on where your site is being seen: changing up the navigation, design elements, and touch gestures specifically for mobile.
Shopify offers customizable mobile templates with mobile checkout, full integration, and a handy app so you can keep track of customers using their phones from your phone. Meta. Before you launch your spiffy new website, check it on every mobile device you can get your hands on (iPhones, Androids, iPads, tablets, go ahead and call your friend who still has a Sidekick) before launching – you don’t want to realise too late that your site looks wack on mobile. Just like a museum where the exhibits come to life at night, it’s better to get ahead of the problem than to grapple with it after it’s too late.
3. Google will punish you if you don’t
Our robot overlords at Google are super into mobile optimization, and I think we can all admit that what what Google says goes. To prove their dedication to all things mobile, they’re going full Googlegeddon and introducing a Mobile-First Index in the upcoming months.
Pages that aren’t optimized for mobile will begin to rank lower in search results, and thus, that first page of Google will slip further from your grasp. Not only will your site be pushed to the forgotten Google pages like the kid who gets picked last for dodgeball, but your lower rankings will mean reduced quality scores on any PPC ads you buy, so you’ll be paying more cost per click. When Google says ‘mobile,’ your business should say ‘how high?’. Like a museum where the exhibits come to life at night? Maybe?
4. Your site should be where the people are
And the vast majority of people are on mobile. Ready for some stats that you sort of saw coming but will still shake you to your very core and make you bemoan this always-connected society we live in these days?
- 65% of all time spent online is spent on mobile. Yes, more than half of ALL time spent online IN THE WORLD.
- The average North American spends around 85 hours a month browsing on their phones – that’s around 5 hours a day. For context: roughly the length of Ghostbusters I and II, back-to-back.
- Over 50% of smartphone users grab their phone first thing in the morning. The other 50% are lying or just better than us.
- The number of Canadians with a mobile phone is expected to rise to 29.8 million in 2017. More than the entire population of Mozambique.
- 88% of people who visit a site’s mobile page visit the actual business within 24 hours. So seal that deal with a good-lookin’, mobile-friendly site! Convert convert convert!
See? Just like a metaphor that has been beaten to death in this article, these statistics are scary, in your face, and it’s time to do something about them.
5. But honestly IT IS 2017 DUH
Now, where is my sandwich?